GROWTH & PERFORMANCE MARKETING · HEALTHCARE

Health campaigns that reach the people who need them, and the analytics to prove it.

I'm a healthcare marketer who builds the targeted campaigns that connect people to the resources they need, across patient communities, pharma, and public health. I run it end to end, from figuring out who to reach and what moves them, to buying the media and building the analytics that show what actually changed. I use AI where it's reliable, and I know where it isn't.

See my experience Let's connect

SKILLS

What I bring.

Paid Social & Performance Media

$500K+ across Meta, TikTok, Snapchat, Reddit, Twitch & Google Ads, optimized to CAC and completed actions, not clicks.

Analytics & Optimization

GA4, GTM & Looker Studio; A/B testing, attribution, and KPI mapping that put outcomes in front of leadership.

SEO & Website Conversion

Doubled monthly website traffic and held it 7+ months on no added budget, using paid social and technical SEO, then optimized to completed actions.

AI Workflows

Know when to use AI and when not to, and which tool fits the job. Automate the manual work with agents to get to the 'so what' faster.

Patient Community & Pharma

Worked with patients, caregivers, and pharma companies to foster online health communities and build campaigns focused on new treatments.

Client Relationships & Presentations

Build trust with clients and stakeholders, and turn performance into clear, decision-ready presentations leadership can act on.

TOOLS & PLATFORMS

Meta AdsGoogle AdsTikTok AdsSnapchat AdsYouTube AdsReddit AdsTwitch AdsGA4GTMLooker StudioSemrushKlaviyoActiveCampaignWordPressAsanaPythonClaudeNotebookLM

EXPERIENCE

Where I've done it.

Sep 2025 - Present

Senior Analytics Consultant

Initium Health · Denver, CO

Own end-to-end strategy and execution for 5+ statewide public health awareness campaigns: paid media, organic social, creative review, and stakeholder reporting.
Manage $500K+ in annual paid media across Meta, Google, TikTok, Snapchat, YouTube, and Twitch to CPM, CAC, and conversion goals; reallocation and creative testing drove more completed actions per dollar with no added spend.
Built GA4 and GTM conversion tracking into campaign sites, then directed content and ads to convert against defined goals, optimizing to completed actions, not clicks.
Integrated technical SEO and social strategy to double monthly website traffic, sustained 7+ months with no added budget.
Lead AI-powered conversational avatars for behavioral health, plus an NLP sentiment pipeline that surfaces audience needs and directs what content to create.
Manage a team across web, design, SEO, and social, setting priorities and building repeatable processes.

2024 - 2025

MS, Business Analytics (Healthcare Track)

University of Colorado Boulder

2021 - 2023

Manager, Community Development

Health Union · Philadelphia, PA

Managed pharmaceutical marketing campaigns across multiple chronic-condition verticals, HIPAA-compliant, tracking engagement and performance.
Recruited and onboarded 25+ patient leaders, managing contracts, timelines, and participation in sponsored campaign content for pharma partners.

2020 - 2021

Associate Manager, Community Development

Health Union · Philadelphia, PA

Led content and engagement strategy for AlzheimersDisease.net (dementia patients and caregivers) and Sickle-Cell.com: editorial calendars, email, social, and full WordPress operations.
Applied A/B testing and SEO across web, email, and social; co-designed community surveys and partnered with UX on data-driven creative.

2020

Intern, Marketing & PR

Health Union · Philadelphia, PA

Wrote press releases announcing new online health community launches.
Ran a department-wide Pinterest pilot and used the engagement data to recommend which health conditions to focus on.

Health campaigns that reach the people who need them, and the analytics to prove it.

What I bring.

Where I've done it.

Let's talk.